Communications and Strategy Specialist
RETURNS TO BRIDGEVIEW WITH MORE QUALITY CARS, A NEW LOOK AND COMMITMENT TO
Dealership hosts grand opening and brand relaunch event
Bridgeview, IL (February
one of America's largest integrated used car dealership and franchise systems,
recently returned to the Bridgeview, Ill. In
celebration of this grand opening, Byrider hosted a store event on Friday,
February 21, to showcase Bridgeview’s new Byrider store and branding. Village
of Bridgeview trustees attended the ribbon cutting ceremony to officially
welcome Byrider back to the neighborhood. The Bridgeview dealership is
Byrider’s 32nd corporate-owned dealership and is located at 9150 S.
Harlem Avenue in Bridgeview, Ill.
rebranding includes ongoing business model updates to reflect the
company’s continued growth and commitment to customer service. The
company is implementing strategic business changes to enhance the customer experience,
including an improved website and an
optimized purchase process to provide customers with a broader selection
of quality cars.
rebranding also includes a top-to-bottom redesign of the company’s
name, website, logo and messaging. Byrider’s new brand
assets include a simplified, blue and orange logo, along with a new website
and video assets.
Byrider: Byrider, one
of America's largest integrated used car dealership and franchise systems,
recently announced a major rebranding, officially changing its name from J.D.
Byrider to Byrider. Byrider has sold more than 1.3 million cars at more than 150
locations across the country. Founded in 1989, Byrider continues to
transform the automotive industry through its dedication to customer service
and focus on car quality. ? Byrider’s success is driven by a
commitment to being the consumer choice in helping people “Buy, Finance and
Drive On,” even if they’ve been turned down for traditional bank financing.
More information can be found at www.byrider.com.